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The expert commercial and technical teams at Sertis actively contribute their ideas and learning to the global discussion on AI and Data Management.
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The Hidden Business Value of Weather Intelligence
For years, weather has been treated as an external variable that businesses cannot control. It has typically been used at an operational level: planning transportation routes, managing inventory, preparing for disruptions, or issuing alerts. But as weather becomes more volatile and extreme events can affect supply chains, energy, agriculture, logistics, infrastructure, and consumer demand within hours, weather data is taking on a new role. It is evolving from operational inpu


Why AI Agents Struggle to Move from Pilot to Production
Your AI pilot works. Your team is excited. The demo looks impressive. So why is it still not in production? This is a question many organizations are facing today. The challenge is no longer whether AI can perform a task. Generative AI has already demonstrated what is possible. The harder question is whether an organization can make AI reliable, secure, measurable, and scalable enough to become part of everyday business operations. This is what we call the Pilot-to-Production


How EU AI Act Article 50 Could Reshape Thai Businesses
For businesses operating in or targeting Europe, that opportunity is becoming increasingly real. Since 2 August 2026, Article 50 of the EU AI Act has made transparency a key requirement for businesses using AI in Europe. Customers may need to know when they are interacting with AI, when content has been AI-generated or manipulated, and when certain biometric or emotion-recognition technologies are being used. For businesses with European customers, partners, campaigns, or exp
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