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Brand identity guidelines 

& principles 2023

Color

#041E42

R 4, G 30, B 66

C 100, M 88, Y 42, K 51

Dark blue

#022E9F

R 2, G 46, B 159

C 100, M 92, Y 2, K 0

Blue

#15CAD6

R 21, G 202, B 214

C 66, M 0, Y 20, K 0

Light green

#FFFFFF

R 255, G 255 B 255

C 0, M 0, Y 0, K 0

White

Logo

Vertical logo

s5 Vertical-logo.jpg

Horizontal logo

s7 Horizontal-logo.jpg

Vertical logo protection zone

s6 Vertical-logo-protection-zone.jpg

Horizontal logo protection zone

s8 Horizontal-logo-protection-zone.jpg

Logo usage

2023_Sertis_logo_H_cw.png
2023_Sertis_logo_H_color.png
2023_Sertis_logo_V_color.png
2023_Sertis_logo_V_cw.png

Full Color Logo use on white or bright background

Full Color Logo use on black or dark background

2023_Sertis_logo_H_dark_blue.png
2023_Sertis_logo_V_dark_blue.png

Dark blue Color Logo use on white or bright background

2023_Sertis_logo_H_blue.png
2023_Sertis_logo_V_blue.png

Blue Color Logo use on white or bright background

2023_Sertis_logo_H_light_green.png
2023_Sertis_logo_V_light_green.png

Light green Color Logo use on black or dark background

2023_Sertis_logo_H_white.png
2023_Sertis_logo_V_white.png

White Color Logo use on black or dark background

Background usage

Vertical logo

s11 Background usage Vertical logo.jpg

Horizontal logo

s11 Background usage Horizontal logo.jpg

Incorrect usage of the logo

  1. Do not reverse the logo.

  2. Do not apply colors.

  3. Do not rotate any single part of the logo.

  4. Do not stretch or alter the proportions of the logo.

  5. Do not change the arrangement of the logo.

  6. Do not apply gradients, shadows, or other effects

s12 Incorrect usage of the logo.jpg

Typeface

English

DISPLAY TYPE: Poppins Bold

SERTISCORP

SUB-HEADLINE: Poppins Medium

Becoming the trusted Data & AI partner for the world

BODYTEXT: Poppins Regular

We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.

Highlight BODYTEXT: Ubuntu Bold

We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.

Thai

DISPLAY TYPE: Mitr Medium

เซอร์ทิสคอร์ป

SUB-HEADLINE: Mitr (Normal/Regular)

ประโยชน์ศาสตร์ดาต้าไซน์ในองค์กร

BODYTEXT: Mitr Light

ไม่นานข้อมูลจะกลายเป็นสิ่งสำคัญที่ทุกบริษัทขาดไม่ได้หากพูดถึงสิ่งที่เป็นกระแสในช่วงนี้คงหนีไม่พ้นเรื่อง “ดาต้าไซน์” และเทคโนโลยีอันชาญฉลาดอย่าง “เอไอ” ซึ่งถือเป็นตัวช่วยสำคัญในการพัฒนาศักยภาพขององค์กร

BODYTEXT: Mitr Medium

ไม่นานข้อมูลจะกลายเป็นสิ่งสำคัญที่ทุกบริษัทขาดไม่ได้หากพูดถึงสิ่งที่เป็นกระแสในช่วงนี้คงหนีไม่พ้นเรื่อง “ดาต้าไซน์” และเทคโนโลยีอันชาญฉลาดอย่าง “เอไอ” ซึ่งถือเป็นตัวช่วยสำคัญในการพัฒนาศักยภาพขององค์กร

Background usage

On white or bright background

Display Type

SERTIS

Sub-Headline

Becoming the trusted 

Data & AI partner for the world

SERTIS

Becoming the trusted 

Data & AI partner for the world

SERTIS

Becoming the trusted 

Data & AI partner for the world

Body Text / Highlight

We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.

We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.

We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.

On black or dark background

Display Type

SERTIS

Sub-Headline

Becoming the trusted 

Data & AI partner for the world

Body Text / Highlight

We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.

Incorrect usage of typeface

Display Type

SERTIS

Sub-Headline

Becoming the trusted 

Data & AI partner for the world

Body Text / Highlight

We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.

SERTIS

Becoming the trusted 

Data & AI partner for the world

We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.

SERTIS

Becoming the trusted 

Data & AI partner for the world

We enable our clients to achieve their goals by helping them structure, analyse and unleash the power of big data.

Photography

Usage

s20 1.jpg

Use abstract textures for conceptual  imagery need

s20 2.jpg

Consider different perspectives

in image

s20 3.jpg

Show authentic, real life situations

s20 4.jpg

Asian (70%), Caucasian (20%),

African American (5%), Other (5%)

s20 5.jpg

Conscious of diversity inclusion

(ethnicities, gender, ages..)

Best practices

s21 1.jpg

Do not use an unrealistic image

s21 2.jpg

Do not use imagery

that show violence

s21 3.jpg

Do not show or use images

with a over sexual theme

s21 4.jpg

Do not show or use alcoholism images

s21 5.jpg

Do NOT use moody lighting on a subject; lean towards positive, optimistic energy.

Film

Cinematic style is warm, uplifting, & human.

Lighting should be natural & not overly saturated.

s24 film.jpg

Illustration

Our illustration style uses a simple, bold, & graphic. Illustrations may be used to communicate a story in cases where photography cannot be used as effectively.

Screen Shot 2566-01-06 at 09.13.05.png

Color palettes

Use other colors no more than 15% of the total image.

#041E42

R 4, G 30, B 66

C 100, M 88, Y 42, K 51

Dark blue

#022E9F

R 2, G 46, B 159

C 100, M 92, Y 2, K 0

Blue

#15CAD6

R 21, G 202, B 214

C 66, M 0, Y 20, K 0

Light green

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