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The expert commercial and technical teams at Sertis actively contribute their ideas and learning to the global discussion on AI and Data Management.
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Why Adopting AI Is No Longer Enough to Stay Competitive
AI is no longer a future technology. Today, businesses use it to streamline operations, automate repetitive tasks, analyze data, enhance customer experiences, and uncover new growth opportunities. But there is a critical difference between adopting AI and being ready to scale it. According to the 2026 Organization AI Readiness Survey of Thailand by the National Electronics and Computer Technology Center (NECTEC), 53.7% of surveyed organizations have already adopted AI, yet go


Coca-Cola Is Turning Intelligent Decisions into a Competitive Advantage
In retail, deciding what to order today and how much may seem like a routine task. But when a business serves tens of thousands of stores, these everyday decisions have a direct impact on revenue, inventory efficiency, and supply chain performance. The challenge is this: when every store has different customer needs and purchasing patterns, how can businesses move beyond simply keeping shelves stocked to actively creating new sales opportunities? Coca-Cola is exploring that o


Building Conversation Readiness Under Pressure with Sertis's TalkingOS
In business, the most important conversations rarely go exactly as planned. When the stakes are high, what matters is how well people can think, communicate, and respond when the conversation takes an unexpected turn. Because real-world readiness takes more than knowledge. It takes practice. When Knowledge Isn’t Enough The challenge isn’t always the quality of the Script or Data. It’s often the reliance on Passive Memory without enough opportunities to practice speaking in re
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