More than 70% of marketers now leverage AI, establishing it as an essential tool for enhancing productivity in the marketing field. However, we have yet to fully tap into AI's potential, as it holds numerous capabilities that could further elevate our marketing efforts.
AI can be applied across the entire marketing process, from market research, content creation, and ad optimization to customer service and campaign performance analysis.
Sertis recognizes AI’s untapped potential in marketing and has developed solutions to address three levels of marketing workflow:
Strategic Level: Social Brand AI (SBAI)
The Social Brand AI (SBAI) tool, powered by generative AI, offers key features such as:
Trend Monitoring: Tracks emerging online trends, allowing rapid campaign development based on trending discussions, brand mentions, and even image and video content.
Sentiment Analysis and Customer Trend Analysis: Enables understanding and tracking of customer situations and behavioral patterns.
Real-Time Incident Detection and Alerts: Monitors brand-impacting events to safeguard brand reputation by spotting mentions or misuses across the internet, news, and even the dark web, helping manage potential crises quickly.
These features address two critical aspects of modern marketing: speed and the ability to uncover the right opportunities from vast data volumes.
Tactical Level: Marketing Material Generator
Creating a single piece of artwork traditionally takes 1-3 days, which can hinder responsiveness to market changes. The Marketing Material Generator is designed to produce artwork aligned with corporate identity (CI) in under 5 minutes using generative AI. It includes key features:
Generative Artwork Generator: Enables artwork creation by simply uploading a product image and specifying the background style, with suitable captions automatically generated.
Preset Artwork Generator: Automatically adjusts uploaded product images into a specified template, ensuring compliance with CI in terms of font, logo placement, and background.
This tool facilitates rapid content production scaling while maintaining quality.
Operational Level: Knowledge Management AI
Knowledge Management AI is an internal organizational knowledge management system powered by a large language model (LLM) specifically trained on company data.
It helps streamline work processes by analyzing data, answering questions, and generating reports through natural language conversation, reducing time and minimizing information loss or leakage.
For instance, employees can request the chatbot to analyze social media post performance or inquire about health insurance without involving HR, allowing teams to focus on higher-value tasks while ensuring data security.
These three solutions are transformative tools, empowering businesses to execute marketing with speed and precision, achieving high-quality results and substantial profit growth.
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