Thailand’s agricultural industry is one of the main business sectors that drive the economy. Farmers are the base population of the country, which is why pushing the potential of the agricultural industry is advantageous. By encouraging the Thai farmers and economic growth we can support Thailand 4.0, that has technology in countless industries, including agriculture. AI Technology has many roles in this industry, such as improving the quality of agricultural products, farm management, reducing human errors and boosting the agriculture industry to be able to compete with international standards. Other countries have already recognised the potential of AI when it comes to improving the agricultural industry. For example, Japan developed AI to forecast agricultural products so that business operations could be managed more efficiently. Another example would be the United States that developed the ‘See & Spray Robot’, a herbicide robot that calculated where to spray chemicals, so weeds were directly hit, and other plants were avoided. There is also an app called ‘Xarvio Scouting’ that allows farmers to check different types of weeds and plant diseases, etc. AI has also found its purpose in the agricultural industry in Thailand, CPF & Sertis recently collaborated in developing ‘CPF AI FarmLab Powered by Sertis’, a Farm Management software that combines AI Technology with Computer Vision to promote biosecurity. The company’s shared goal with this project is to promote security control measures in farms and reduce potential epidemics such as Foot and Mouth disease and ASF (African Swine Fever) that would cause serious damage to the business. The operator can check the statistical data of the employees so they may analyse the cause of a problem and improve safety on the farm. “CPF AI FarmLab Powered by Sertis” will continuously be developed in the future in terms of quality control and inspection, such as documenting animal consumption, measuring the weight and quality of meats and animal carcass disease analysis. The AI is also able to predict illnesses and stress in the animals by detecting behavioural disorders, the results are reported to veterinarians and experts in the inspection area. This resolves issues quickly, which in turn reduces damage to the farm’s business and increases overall income. It’s clear that AI brings many benefits to the agricultural business. However, there may be people who worry about digital disruption affecting the farmers. As someone who has a plethora of experience working with data and AI development, I can’t stress enough how important of a role AI plays in business, it will always work side by side with humans. AI won’t replace farmers but will ensure that the work is operating at maximum efficiency, which will help the Thai agriculture industry keep up with the times. It is well known that Thailand is a breadbasket, including being the world's largest producer and exporter of agricultural and food products. Implementing AI technology will enhance the standard of ASEAN agricultural products, allowing us to compete in export and build confidence in quality and safety among importers worldwide. We should encourage every department related to agriculture to push for the creation of ‘Smart Farm’ by focusing on research and innovation that will help advance Thailand’s agricultural industry and economic sustainability in the future.