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  • Writer's pictureAnantaya Pornwichianwong

5 Key Benefits of Multimodal Generative AI for Businesses

The era of Generative AI has drastically transformed business operations. However, the changes don't stop there. We are now witnessing the emergence of Multimodal Generative AI, such as GTP-4, which has advanced beyond just generating content to performing multiple tasks simultaneously.

Many people might already notice the innovative capabilities of Multimodal Generative AI in creating new content. But today, we want to introduce everyone to the broader business benefits of Multimodal Generative AI, which extend far beyond just creative work. Let's explore these benefits together in this article.

What is Multimodal Generative AI?

Multimodal AI is an AI model that can process more than one type of data simultaneously, unlike traditional AI models which are designed to work with a single type of data. With the capabilities of Generative AI to understand and create realistic content, combined with multimodal capabilities, Multimodal Generative AI can understand and generate different types of content such as text, images, audio, and video simultaneously.

How is Multimodal Generative AI Beneficial for Businesses?

Businesses often deal with large amounts of data scattered across various sources and in different formats, such as financial data, customer data, sales figures, and marketing data. This data can be in the form of numbers, text, images, graphs, or charts. The ability of Multimodal Generative AI to understand and process multiple types of data simultaneously allows the model to comprehend and connect these data points, analyze them, and display the results as needed quickly and efficiently.

Example of Using Multimodal Generative AI in Business

Content Creation: One of the most outstanding capabilities of Generative AI is creating new content in various formats. Therefore, with the development of Multimodal Generative AI, content creation is elevated to be faster and more efficient. The model can generate content in the form of text, images, and videos simultaneously. For example, designing captions for social media and creating graphics can be done together seamlessly.

Multimodal Data Analysis: Multimodal Generative AI can analyze diverse data from multiple sources to uncover more complex insights, covering all aspects and meeting demands more effectively. This reduces work time as compared to the traditional models that can analyze only one type of data at a time. It also allows for generating reports that consolidate various types of data, including text, images, and voices, resulting in easily understandable insights for more efficient decision-making.

Customer Support: Multimodal Generative AI can enhance customer care by analyzing various customer reactions, whether through text responses, customer voice, different contexts, or in some cases, even facial expressions, to provide personalized responses and assistance, increasing customer satisfaction.

Supply Chain Optimization: Multimodal Generative AI can elevate supply chain systems by analyzing various types of data simultaneously to manage and control the entire supply chain system seamlessly, from predicting customer demand, managing inventory, and checking product quality, to planning product distribution, making all processes smoother and more efficient.

Operation Enhancement: In various organizational tasks ranging from production to strategic planning, there are often bottlenecks and a need for assistance or advice in problem-solving. Multimodal Generative AI can act as an assistant to streamline various tasks, functioning as a chatbot to answer questions related to different tasks, whether technical or strategic. The chatbot, powered by Multimodal Generative AI, can provide guidance in the form of explanations, images, or even easily understandable videos, elevating every operation within the organization.

Sertis is one of the leading AI and data solution providers. We continuously learn and utilize technological advancements, aiming to lead the industry by offering solutions that meet every business need. Whether it's Multimodal Generative AI models or other AI models, we are ready to solve your problem and elevate your business.

Learn more about our solutions from Sertis and contact us at:


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