Sertis and Sasin Empower Business Leaders to Use AI Effectively

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Sertis, SEA’s leading AI and Data company, collaborated with the Sasin School of Management to host sessions under the Sasin EMBA Program, bringing together senior executives and entrepreneurs to connect the “why” behind AI with the “how” of implementation. The sessions explored how organizations can strategically apply AI, not as a trend to follow, but as a true driver of enterprise transformation.

Day 1 – Building the Foundations for Real-World AI Adoption

On October 8, Sertis and Sasin held a Proposal Brainstorm Session, featuring Mr. Thuchakorn Vachiramon, CEO of Sertis, as the keynote lecturer. The session aimed to enhance participants’ understanding of both AI’s technical foundations and its strategic applications in business.

The session began with a systematic explanation of AI fundamentals, from how algorithms learn to the differences between predictive and generative models, and how these technologies are reshaping modern enterprises.

To bridge theory with practice, Sertis presented several compelling case studies, including:

• Sertis KMAI + Private LLM: an enterprise knowledge management platform that transforms unstructured data into a secure, intelligent hub that employees can easily access and utilize.

• Sertis AI for Fraud Detection:  a scalable AI model that detects mule accounts and financial anomalies in near real time.

• Global AI Use Cases:  examples from leading international organizations that have successfully applied AI in marketing, manufacturing, and logistics, demonstrating how innovation can move from concept to large-scale implementation.

Following the presentation, Mr. Thuchakorn led an interactive discussion and provided tailored guidance to participants. He helped them analyze business challenges, sharpen their ideas, and transform AI concepts into actionable strategies that drive real business impact.

Day 2 – Exploring Real-World AI Applications and Lessons

On October 12, Mr. Thuchakorn delivered a lecture on Real-World AI Applications and Development, sharing insights from Sertis’ decade of experience implementing enterprise AI across SEA.

He highlighted how Predictive AI (PredAI), Generative AI (GenAI), and Agentic AI are reshaping decision-making, efficiency, and innovation, and demonstrated how these technologies are already driving measurable results for leading organizations.

Participants explored a series of real-world Sertis use cases, for example: 

• Insight Hub – turning retail and transaction data into actionable insights and new recurring revenue streams.

• AI Assortment – recommending the right product mix for each store to increase sales by 3–9 % and improve margins by 1–3 %.

• Employee Attrition Predictor – empowering HR leaders to predict and prevent employee turnover through data-driven insights.

Empowering the Next Generation of AI-Driven Leaders

The sessions also touched on Tips & Lessons Learned from real-world AI deployment, giving participants a clearer perspective on how to lead transformation with confidence.

The partnership between Sertis and Sasin School of Management continues to bridge academic insight and enterprise execution, equipping senior leaders to turn AI potential into measurable business performance.

With over 400 AI and Data deployments across industries, Sertis remains a trusted partner for organizations seeking AI solutions that are secure, scalable, and strategically aligned.

To explore how AI can transform your business, visit sertiscorp.com/contact-us.