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The expert commercial and technical teams at Sertis actively contribute their ideas and learning to the global discussion on AI and Data Management.
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AI Talent Crisis: Why Are Companies Still Struggling to Hire?
Everyone's asking how AI will reshape work. Fewer people are asking why hiring is still this hard, despite all the powerful tools now on the market. Talent remains one of the biggest challenges organisations face today. ManpowerGroup's latest Talent Shortage Survey puts a number on it: 72% of employers worldwide report difficulty finding candidates with the skills they need. Technology is evolving fast. The talent pool able to work with it isn't keeping pace. What Kind of Tal


The Future of Supply Chains: Lessons from Hershey's AI Strategy
The Future of Supply Chains: Lessons from Hershey's AI Strategy Managing a supply chain in the food and beverage industry has never been easy. Companies must constantly navigate fluctuating raw material costs, economic uncertainty, and rapidly changing consumer demand. At its recent Investor Day, Hershey reveals how it is leveraging AI and automation across every stage of its supply chain to make planning, decision-making, and day-to-day operations more accurate, agile, and e


AI vs AI: Lessons from Aviva on Fighting Fraud in the Age of Generative AI
For years, insurance claims have relied on one assumption: evidence represents the truth. Photos, repair estimates, invoices, and supporting documents have been the foundation for verifying claims. However, Generative AI is challenging this approach. Today, realistic images, documents, and fake evidence can be created within minutes, making fraud more sophisticated and harder to detect through traditional methods. A fake accident image, repair quotation, or claim document can
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