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The expert commercial and technical teams at Sertis actively contribute their ideas and learning to the global discussion on AI and Data Management.
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Customer Mind Reading : From Demand Forecasting to Hyper-Personalization
Have you ever wondered how some brands manage to deliver promotions at exactly the right moment Someone starts searching for sensitive skin skincare, and within days, they begin seeing related content reviews and offers across multiple channels. Meanwhile, another customer buys coffee every morning and consistently receives offers that match their behavior. This is not a coincidence. It is the result of using data and AI to understand customer behavior, predict needs, and del


Shadow AI: The AI Risk Organizations May Not See Coming
Today, AI has become part of the daily work routine for millions of employees. Marketing teams use AI to summarize reports and plan campaigns. HR teams upload employee information to help draft job descriptions. Developers paste source code into AI assistants to troubleshoot issues. Finance teams ask AI to summarize M&A plans before important meetings. These activities are happening across organizations worldwide, and in many ways, this is a positive sign. It reflects how emp


Sovereign AI: How Much Control Does Your Organization Really Have?
While many companies focus heavily on implementing AI, a critical question is: As AI integrates deeper into your daily business, are your organization's data, proprietary knowledge, and core processes being properly controlled and protected? This is where Sovereign AI is gaining global attention. What is Sovereign AI and Why Does It Matter? Sovereign AI refers to an organization’s ability to define and control how its data, AI models, and AI-driven processes are stored, proce
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Natkamon Narawong
Jan 17, 2025
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