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The expert commercial and technical teams at Sertis actively contribute their ideas and learning to the global discussion on AI and Data Management.
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Sovereign AI: How Much Control Does Your Organization Really Have?
While many companies focus heavily on implementing AI, a critical question is: As AI integrates deeper into your daily business, are your organization's data, proprietary knowledge, and core processes being properly controlled and protected? This is where Sovereign AI is gaining global attention. What is Sovereign AI and Why Does It Matter? Sovereign AI refers to an organization’s ability to define and control how its data, AI models, and AI-driven processes are stored, proce


Winning Beyond AI : How to Turn Your Data Liabilities Into Strategic Assets
When AI comes up in corporate discussions today, one of the most common questions is usually, "Which model are we using?" or "Should we switch to GPT-5 or the latest Claude model?" It's easy to assume that choosing the best AI model is the key to gaining a competitive advantage. But what if that question is leading organizations in the wrong direction from the start? The reality is that whether it's GPT-5, Gemini, Claude, or any other frontier model, your competitors can acce


Thailand’s Enterprise AI Readiness in 2026: What Are the Ready Ones Doing Differently?
In June 2026, Microsoft's Global AI Diffusion Report ranked Thailand second globally in AI adoption growth, behind only South Korea. That's a positive sign for the country's overall AI development. However, a closer look at how organizations are implementing AI reveals a more complex reality. Being ready to actually turn AI into real business results is a different challenge altogether, and a lot of organizations are still trying to solve it. So What Does "Second Place" Actua
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