AI is evolving from a technology that helps analyze data into one that can drive real-world operations. Physical AI is opening up new opportunities for organizations to improve operational efficiency, overcome resource limitations, and gain a new competitive advantage. A warehouse that can systematically manage massive volumes of orders. Robots handle product movement and sorting, autonomous vehicles transport parcels, while AI analyzes real-time data to optimize routes and a

AI is no longer a future technology. Today, businesses use it to streamline operations, automate repetitive tasks, analyze data, enhance customer experiences, and uncover new growth opportunities. But there is a critical difference between adopting AI and being ready to scale it. According to the 2026 Organization AI Readiness Survey of Thailand by the National Electronics and Computer Technology Center (NECTEC), 53.7% of surveyed organizations have already adopted AI, yet go

In retail, deciding what to order today and how much may seem like a routine task. But when a business serves tens of thousands of stores, these everyday decisions have a direct impact on revenue, inventory efficiency, and supply chain performance. The challenge is this: when every store has different customer needs and purchasing patterns, how can businesses move beyond simply keeping shelves stocked to actively creating new sales opportunities? Coca-Cola is exploring that o