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The expert commercial and technical teams at Sertis actively contribute their ideas and learning to the global discussion on AI and Data Management.
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AI vs AI: Lessons from Aviva on Fighting Fraud in the Age of Generative AI
For years, insurance claims have relied on one assumption: evidence represents the truth. Photos, repair estimates, invoices, and supporting documents have been the foundation for verifying claims. However, Generative AI is challenging this approach. Today, realistic images, documents, and fake evidence can be created within minutes, making fraud more sophisticated and harder to detect through traditional methods. A fake accident image, repair quotation, or claim document can


Alexa for Shopping: How Hyper-Personalization Is Reshaping E-commerce
Alexa for Shopping: How Hyper-Personalization Is Reshaping E-commerce Amazon is once again reshaping the future of e-commerce with the launch of Alexa for Shopping, an AI-powered shopping assistant that combines Rufus' product expertise with the contextual intelligence of Alexa+. The result is more than just a conversational shopping experience—it represents a shift from AI chatbots that answer questions to AI assistants that can complete shopping tasks on behalf of consumer


Kimi K3: Moonshot AI’s New AI Model Challenging the Global AI Landscape
Founded in 2023, Moonshot AI quickly became one of China’s most promising AI startups, backed by major investors such as Alibaba and Tencent. With more than $2 billion in funding, the company’s valuation rapidly grew to around $20 billion, highlighting the growing momentum of China’s AI ecosystem. Recently, Moonshot AI introduced Kimi K3, a new AI model that has attracted attention from developers and the global AI industry. As one of the largest Open-weight models, Kimi K3 r
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