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  • Writer's pictureSertis

Ethics in AI

We cannot deny that AI has become a big part of our lives, in the fast moving world of digital transformation we are living in. AI is doing its job to facilitate, and reduce repetitive tasks humans have to handle across particular businesses such as logistics, transportation, medical, food, sports and agriculture. However, if we give full power to AI without having limitations, there will be some cause for concern.

In the past 2-3 years, we might have experienced the wide use of AI, for example in Shanghai, China, over 10 million surveillance cameras were equipped in public areas to detect people driving on the road, shaming jaywalkers or rules breakers. With this technology of facial recognition, police in China had the ability to find 4 children who have been missing for 10 years at the same time, marking a remarkable breakthrough in the country.

At the same time, cameras can identify someone far away on how they walk in public to detect suspicious behaviors in order to prevent crimes. Personal information will automatically show such as gender, age, identification number, historical travel data and even family information. Or the outbreaks of Coronavirus, China has developed the country’s first facial recognition technology that can easily scan through face masks. With the sophisticated technology we are having these days, a concern of accessing personal data remains questionable; Does the government have the right to access personal data? Let me share the examples of developing AI in a case that we aim to create AI to boost happiness. by training AI that human happiness occurs when we add chemicals into humans, so AI injects that kind of chemical to humans so that they become happy. The question is, is that the moral behavior or practice AI could do to humans? There must be a price to pay in the end. From what we had questioned so far about ethics in using AI, the world’s leading companies in technology like Microsoft and Google is a good example,these companies have a strong concern in AI ethics as their priority in doing business. People should have moral obligations towards their machines, so they came up with AI principles for when they design, construct use, and treat AI; some of the principles are as follows: Fairness, Reliability & Safety, Privacy & Security, Inclusiveness, Transparency, and Accountability. The benefits AI has given to humans are numerous; intended for good or right outcomes, as technology is developed from human training with big chunks of data given, all the rules are created by humans after all. If we use those technologies as a weapon to give us harm, the owner of that technology should be responsible for the rule and privacy of data that has an impact on humans. For Sertis, as a leading AI consultancy in Thailand, we hope that AI developers will make sure AI lies in the best ethical principles, by cultivating awareness of ethical principles to other AI developers. Human Morality and ethics is what makes us different from AI technology.


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