top of page
Promotion Analytics Solutions

Promotion Effectiveness

Key Concept

Promotion-Icon_2022-01.png

Quantify sales uplift compared to a predicted baseline without promotion

Subtract discount to get net impact

Impact

Promotion-Icon_2022-03.png

Reduce discounts on promotions with negative net impact (discount > lift)

Promotion-Icon_2022-02.png

Use model to predict uplift of promotions with different mechanics

For example, BOGO vs 50% discount on Segment ABC

Promotion-Icon_2022-04.png

Use the prediction model to explore potential mechanics for new promotions

Mechanics Optimization

Key Concept

Impact

Promotion-Icon_2022-06.png

Narrow down promotion incentives to a small range for A/B Testing

Recommend optimized incentive range to maximize sales or profits

Depending on data, mechanics can be optimized for every level of business

Promotion-Icon_2022-05.png
Promotion-Icon_2022-07.png

Reduce overall budget with improved promotion outcomes

A/B Testing

Key Concept

Impact

Promotion-Icon_2022-09.png

Allow more members to receive the best promotions

Promotion-Icon_2022-10.png

Stronger decision-making supported by statistics

Promotion-Icon_2022-08.png

Apply inferential statistics to improve test reliability and minimize experiment size

Calculate statistical significance levels and adjust control groups to sample size to a minimum

Have a project in mind?

In this complex world,

we need to collaborate to deliver outstanding work.

bottom of page