Promotion Analytics Solutions

Promotion Effectiveness

Key Concept

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Quantify sales uplift compared to a predicted baseline without promotion

Subtract discount to get net impact

Impact

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Reduce discounts on promotions with negative net impact (discount > lift)

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Use model to predict uplift of promotions with different mechanics

For example, BOGO vs 50% discount on Segment ABC

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Use the prediction model to explore potential mechanics for new promotions

Mechanics Optimization

Key Concept

Impact

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Narrow down promotion incentives to a small range for A/B Testing

Recommend optimized incentive range to maximize sales or profits

Depending on data, mechanics can be optimized for every level of business

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Reduce overall budget with improved promotion outcomes

A/B Testing

Key Concept

Impact

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Allow more members to receive the best promotions

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Stronger decision-making supported by statistics

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Apply inferential statistics to improve test reliability and minimize experiment size

Calculate statistical significance levels and adjust control groups to sample size to a minimum

Have a project in mind?

Collaborate together through potential teamwork

to find the best solution for your business