Product Intelligence Solutions

Category Decision Tree

Key Concept

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Recategorize products using network analysis & clustering models

Grouping products with similar relationships together

Impact

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Support in-store and in-app digital assortment layouts

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Visualize category hierarchy that represents customer decision making

Visualize category hierarchy that represents customer decision-making

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Improve other analytics that use product categories as an input (segmentation, CLV key drivers, etc.)

Cross-Sell Rules Mining

Key Concept

Impact

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Quantify the relationship or “lift” between two products using apriori rules mining

Calculate lift, support, and confidence, and combine with chi-squared statistical tests

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Identify bundling opportunities for products with high lift

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Use as a feature for halo/cannibalization effect for promotion effectiveness

Product Recommend

Key Concept

Impact

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Predict interest score for every customer x product combination

Separate models can be built for new products or customers with no data

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Find top potential customers for product-specific promotions

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Combine with churn prediction for personalized retention campaign

Have a project in mind?

Collaborate together through potential teamwork

to find the best solution for your business