In today’s business world, data flows continuously from all directions. Every activity in a person’s daily life can be converted into vast amounts of data. Businesses collect this data to develop strategies, streamline operations, and make key decisions.
But beyond these uses, do you know that business data can also be monetized? This is especially true for retail businesses, which often hold extensive data and engage in diverse transactions with a variety of suppliers.
Today, Sertis introduces the Insight Hub —a solution that helps businesses transform their data into revenue, providing an additional revenue stream. Let’s unlock the full potential of your data.
The Insight Hub: Sealing Every Gap in Business Challenges
Retail businesses today face numerous challenges, including rising supply chain costs, rapidly changing product demands, customer expectations, and intense competition. These challenges can lead to increased expenses or profits that fall short of projections. Continuous additional revenue streams are the fastest and most effective way to address these gaps.
What is the Insight Hub?
Insight Hub is a platform that consolidates all data from retail businesses and transforms it into a “product” in the form of Insight-as-a-Service (IaaS). The data-owning business can then sell these insights to suppliers who depend on insights about products, customers, and the market to remain competitive. In this way, Insight Hub helps monetize data and generates additional revenue for the business.
How Insight Hub Works:
Data Collection: Insight Hub gathers all relevant data—such as sales data, customer behavior, loyalty program data, and more—from various scattered sources.
Insight Generation: It then analyzes this data to extract insights that address supplier needs, such as product demand, customer behavior, and market trends. These insights are displayed on user-friendly dashboards, ready to be used for revenue generation.
Data Monetization: The business can sell these insights as packaged data to suppliers. Suppliers benefit from insights into their products, which help them adjust product offerings, marketing strategies, and distribution channels to better align with market demands.
Insight Hub is an essential platform that enables businesses to create additional revenue streams from their data. For suppliers, the data from retailers is a vital resource that allows them to understand the market in real-time and adapt based on direct consumer insights that would otherwise be inaccessible. These insights empower suppliers to elevate their strategic planning and reduce costs associated with inaccurate targeting.
Comprehensive Insights with 13 Dashboards
Our Insight Hub platform analyzes data comprehensively and presents it through 13 dashboards under 4 main functions, allowing businesses to effectively offer them to suppliers.
Category Dynamics (2 Dashboards): Provides an overview of sales and facilitates strategic decision-making.
Executive Summary
Sales Tree Diagram
Product Performance Health Check (4 Dashboards): Gives a complete view of product-related data.
Product Performance Analysis
Store Cluster Performance Analysis
Time & Date Performance Analysis
Promotion Management
Competitive Spotlight (3 Dashboards): Offers insights into the market and competitors.
Competitor Performance Analysis
Price Analysis
New Product Performance Analysis
Member & Customer Loyalty Insight (4 Dashboards): Focuses on customer relationship management to help win customer loyalty.
Overall Member Performance
Member Movement Analysis
Customer Switching Analysis
Customer Switching In Detail
Why Choose the Sertis Insight Hub?
Beyond Insights: Insight Hub doesn’t just provide insights; it enables businesses to generate additional revenue from their existing data by efficiently selling it to suppliers.
Proven Track Record: Insight Hub has been widely used by diverse clients and has had a 100% renewal rate.
Compatibility with Diverse Infrastructures: Insight Hub is designed to work with the infrastructures of each business, with expert support provided throughout its use.
Continuous Revenue Streams: With a steady flow of data, suppliers will need ongoing access to insights, ensuring sustained revenue for the business.
Finding insights from data is not new. The true advantage today lies in monetizing data, which can help your business take the lead in the industry.
Learn more and contact us at https://www.sertiscorp.com/insight-hub.
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