top of page
  • Writer's pictureAnantaya Pornwichianwong

How will Generative AI change the way we work?

"Generative AI is a type of machine learning that creates new and unique output, such as images, text, or music, using algorithms that can be trained" This is the response we received from ChatGPT after we typed the question “What is Generative AI?”. ChatGPT is one example of generative AI that is currently viral.

In summary, generative AI is a form of AI that can create original content or perform tasks in a way that human creativity and ideas can do. It acts as a creative that can create articles, images, videos, and music. It's a whole new level of AI that can do more than just repetitive tasks.

In addition to ChatGPT, generative AI that has gone viral recently includes DALL·E 2 from OpenAI which generates drawings from keywords and descriptions that we feed. The examples also include AI that helps us design presentation slides and packaging, edit videos, or even write code.

The important question that many people are wondering is, how will this generative AI affect and change the way we work? And this is what we are going to find out today. Let's find the answer together.

How does generative AI work?

Generative AI uses unsupervised or semi-supervised deep learning models which are trained with the relevant data set. For example, if we want our model to draw Van Gogh-like images, we feed the data of numerous Van Gogh paintings into the model, so that it can recognize the characteristics and styles of those paintings. Then, it would create its new, unique works by applying those characteristics to the descriptions that we enter, in order to get the unique image that comes out exactly as specified and is inspired by Van Gogh. The same approach is also applied to other generative AIs, such as AIs generating conversational responses, writing articles, creating different designs, or composing music.

For example, ChatGPT's model is built by having the model learn various information and messages on the internet, whether from Wikipedia, Twitter, or Reddit, so that the model can react and answer questions based on the topics that have been input, using natural language like human conversation.

How will generative AI change the way we work?

Currently, generative AI is still in its early days. There are more usabilities and many possibilities to be developed. Although it is not yet a game-changer for the business world, as seen at this early stage, generative AI has benefits that can be applied to a wide range of business processes, including:

  • Marketing

Create marketing campaigns or personalized marketing messages that are designed specifically for individual customers. Whether it's copy writings, images, and videos, which used to take a lot of time for human workers to customize them. We can also use generative AI to help create content on social media and write user manuals for various products. In terms of evaluation, we can use generative AI to analyze customer feedback, such as reviews on social media and user reviews from customers.

  • Sales

Generative AI can help in the process of selling products, such as analyzing conversations and interactions between employees and customers to suggest what should be done in the next step. It can guide us on whether to jump in and offer the product or if there is any signal that indicates that we might be unable to close the deal. It can also analyze the factors that influence customer interactions and purchase decisions or how to encourage customer retention. We can use generative AI to create chatbots that interact with customers naturally as well.

  • IT or Engineering

Generative AI can help write simple code to speed up the development process such as converting JavaScript to Python or generating synthetic data that can be used to train models in case of limited data on hand

  • Legal

Generative AI can help with basic legal tasks such as drafting and reviewing legal documents like contracts or patents. It can also help read legal documents and highlight the topics and changes in the documents that should be noticed, and help find answers to legal questions by reviewing large amounts of documents and information at speed.

  • Human Resources (HR)

Generative AI can design job interview questions and candidate assessment forms. It can also handle various personnel tasks such as creating documents in the employee onboarding process for new employees, answering questions for new employees, and explaining various regulations.

  • Routine tasks

Generative AI can save time and enhance basic tasks such as facilitating communication through automated emails, composing and replying to emails, translating messages, and correcting tone and word choices. Generative AI can also create presentations or visualizations for the pitch, take notes and summarize meetings. In doing research, it can help find information quickly with the ability to look through the information on the internet or databases at speed.

Can generative AI replace humans?

The ability of AI to take over the creative tasks that used to be a job reserved for humans might frighten us. Many people may be worried about whether AI will eventually replace human creativity. We asked ChatGPT to answer this question.

" is important to note that it is not meant to replace human creativity. It is a tool that can be used to augment and enhance human creativity. Generative AI can be used to generate new ideas, but it is still up to humans to evaluate, select, and develop the best ideas. Additionally, Generative AI is still not capable of replacing the human touch and emotion that is very important in creative fields like art, writing, music, and other creative fields"

ChatGPT itself has confirmed this. We can feel at ease now. Sertis also believes that any form of AI can be a great tool that extends our abilities to the next level if we understand it and use it properly.

At Sertis, we constantly bring in new technologies and advancements in the world of AI to develop our solutions, including computer vision, natural language processing, optical character recognition (OCR), and many other AI innovations. We provide customized intelligent solutions that meet the needs of all industries.

Let's create AI solutions that will take your business to the next level.

Learn more about solutions from Sertis at:


bottom of page