Understand customer behavior for increase retention and improve lifetime value. Build engaging and winning customer experiences across all lifecycle stages.
Understand measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI) and allows marketers to be more efficient
Understand consumes service, product returns to help manufacturers evaluate product defects, identify opportunities for product improvements and link all these factors to customers
Understand operation processes and add value by transforming inputs into useful outputs.
Define the process boundaries that mark the entry points of the process inputs and the exit points of the process outputs.